This is just a raw concept at this point, but I think it has potential.
See, just anyone can be a blogger, but only a blogger who adheres to the highest ethical standards can call himself a Bloggor®, else our attorneys'll haul his butt into court so fast, it'll make you say "tortfeaser," and not in a good way, if you know what I mean. Here's how it works: You agree to our Bloggor Code of Ethics (TM) and pay us cash. We only send your password out to a valid street address, so we know where you are. We let you use our mark, link to our site, and in some cases, host your pathetic little blog. If it becomes clear that you have transgressed, we will out your sorry little butt AND file suit for breach of contract. Simple, isn't it? It's not just a concept, it's a whole new paradigm!
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